How Texas Parking Lots wins 42% of proposals
Transforming Legacy Workflows with Innovative Technology
Texas Parking Lots
San Antonio, TX
A manual spreadsheet system was holding back a $5M paving leader
In 1985, Darren Rogers co-founded Texas Parking Lots after spotting an opportunity in the paving industry. He started small with pressure washing, before growing the company into a full-service provider offering asphalt, concrete, striping, and sweeping services. With an impressive annual revenue of $5M+ million, Texas Parking Lots had reached a pivotal point.
While their reputation for quality preceded them, the company’s operational process hadn’t kept pace.
Estimators were still creating quotes on manual spreadsheets that had to be painstakingly retyped into proposals and invoices by administrative staff.
“This was way too much work, and we needed a better system to stay competitive” — especially as the volume of projects and risk of manual error grew.
The company’s minimalist approach to proposals, which had worked well in the past, was also no longer serving them well. “Before OneCrew, I was reluctant to provide too much detail in quotes,” Darren admitted. “Now, our detailed proposals have become a selling point. Customers love the clarity.”
Finally, as the owner, Darren himself kept critical cost information “in his head,” making it harder to scale the business or train new team members. As the company continued to grow their revenue, Darren knew his team needed a modern solution to maintain their growth trajectory, streamline operations, and improve transparency.
Texas Parking Lots estimating with OneCrew. Fast, accurate estimates in the field or office.
Enter OneCrew — a platform designed to transform the way paving companies manage their businesses.
“With OneCrew, I sent the proposal, he signed it. We closed the deal within five minutes.”
Darren Rogers
Owner
Real time proposals and transparent pricing drove major contract wins
After discovering OneCrew at a trade show in San Antonio, the team decided to take the plunge. Within just a few months of implementing the platform, the operations side of the business was unrecognizable.
“We’ve been able to bid on more jobs, faster, and with greater accuracy.”
Mike Hanson
Sr. Estimator
Instead of manual spreadsheets and duplicate data entry, the team now has a unified job costing database within OneCrew they use to build estimates and instantly turn them into professional proposals. As a result, the team is now able to answer customer inquiries instantly – during one recent meeting, Darren was able to tweak a proposal in real-time on his iPad and secure the contract on the spot.
OneCrew’s detailed proposals help Texas Parking Lots win competitive bids, even at higher prices. “Our customers have told us they appreciate the clarity and detail in our quotes,” Darren noted, “We’re no longer just providing a number; we’re showing them exactly what they’re paying for.”
This transparency has led to stronger client relationships. "Clients trust us as experts. They know we're not just selling them a service—we're helping them make informed decisions.”
Most importantly, OneCrew’s job costing database systematized all of Darren’s pricing data and industry expertise. "It's got everything out of my head and into the system," Darren shared. "I now know exactly how much a directional arrow or a handicapped symbol costs. It's a game-changer." This standardization made it possible to scale the team - "OneCrew even allows us to onboard new estimators who might not have as much experience. The system is so user-friendly that they can hit the ground running."
“It’s not just about efficiency. It’s about transforming how we work and serve our customers. We couldn’t be happier with the results.”
Carla Laws
Chief Operating Officer
Results
With OneCrew, Texas Parking Lots has seamlessly handled more work with the same resources – boosting their growth trajectory with minimal lift. They are now bidding faster, winning more work at higher margins, and completing projects more efficiently:
42%
win rate on proposals
67%
of won projects above target profit margin
24%
reduction in time from job acceptance to job completion
With operations now as strong as their expertise, the team at Texas Parking Lots is keeping OneCrew at the heart of their processes. “OneCrew has given us the tools to grow faster and smarter. Every month, I look forward to the email about new features” Carla said.